Helping Companies Find Their Dream Employee and Creating a Dream Job for the Candidate in the Process.
Situation:
A $27 million private company was losing ground to dollar-store-manufacturers in their niche business. They considered buying a small distributor but needed a top marketing executive to manage the acquisition. HSG found the perfect candidate, Peter, happily working at a competitor, quite content on remaining with his friends and family nearby.
Approach:
The fact that Peter was at a competitor would actually give the client an edge. So, we called him every week, for 11 weeks straight, and carefully left him well thought-out, meaningful messages. He eventually agreed to meet with us. We explained that the client needed Peter’s expertise and that he would have complete control of the new venture – including a substantial budget. He would develop the marketing plan and strategy, pre-hire and have full control once he was brought on to implement his plan.
Outcome:
Peter accepted the job and moved. Less than three months later, he won the most prestigious award in the industry for the client: the Golden Hammer Award. This was something they had been unable to achieve in their 80+ year history. His managing and marketing of the new acquisition made the company even more successful. He later thanked us for creating a dream job for him in a way he never expected.
