The fact that Peter was at a competitor would actually give the client an edge. So, we called him every week, for 11 weeks straight, and carefully left him well thought-out, meaningful messages. He eventually agreed to meet with us. We explained that the client needed Peter’s expertise and that he would have complete control of the new venture – including a substantial budget. He would develop the marketing plan and strategy, pre-hire and have full control once he was brought on to implement his plan.