A $40 million private company was looking to expand into the new, international, Asian market. They were looking for someone with the experience and skills to head this expansion.
Diana was an amazing candidate. Her res ume could not have been better written with the credentials of a Rhodes Scholar in this niche. Working on the West Coast for a big-name financial group complemented her education as well, and she could not have come better recommended. Her native familiarity with the new marketplace in terms of culture and language set her well above the rest of the candidates.
However, the company was uncomfortable about hiring someone so outside the scope of their regular traditions and culture. After just the first conference call, they wanted to back out, concerned that she would be unable to successfully work according to the approach, terminology, and techniques of their business. One executive mistakenly thought that she didn’t even understand them – we were on the call with her and she understood them perfectly.