Case Study

Situation

A $27 million private company was losing ground to dollar-store-manufacturers in their niche business. They considered buying a small distributor but needed a top marketing executive to manage the acquisition. HSG found the perfect candidate, Peter, happily working at a competitor, quite content remaining with his friends and family nearby.

Approach

The fact that Peter was at a competitor would actually give the client an edge, so we called him every week for 11 weeks straight and left him careful, well thought-out, meaningful messages. He eventually agreed to meet with us. We explained that the client needed Peter’s expertise and that he would have complete control of the new venture, including a substantial budget – he would develop the marketing plan and strategy pre-hire and have full control once he was brought on to implement his plan.

Outcome

Peter accepted the job and moved, and, less than three months later, he won the most prestigious award in the industry for the client, the Golden Hammer Award, something they had been unable to achieve in their 80+ year history. His managing and marketing of the new acquisition made the company even more successful. He later thanked us for creating a “Dream Job” for him in a way he never expected.

View Peter’s Testimonial here.

We love bringing great talent and great companies together. Are you creating dream jobs for your employees? Why not? See our blog post: “Benefits To Employers – Create a Dream Job Atmosphere”

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